Energy security is a growth strategy, and it must be addressed spatially
Recent headlines about America's energy security challenges fixate on the deployment of hyperscale data centers and the energy supply and grid infrastructure limitations that constrain them. Data center companies often can afford to pay whatever it takes to secure their energy requirements. Yet for many of the most exposed companies, including retailers, manufacturers, food processors, logistics networks, and other businesses with large physical footprints and increasing energy demands, the era of guaranteed power is over.
These businesses run on razor-thin margins and can struggle to pay for material increases in the price per kilowatt hour or finance innovative supply-side energy investments required to keep their lights on. Compounding these factors, the U.S. power grid is under unprecedented strain. In the next 5 years, electricity supply will not meet demand growth due to mass electrification, artificial intelligence, data centers, aging infrastructure, and extreme weather events.
Energy has become a growth limiter, shaping where and how the real economy can grow.
This problem cannot be solved in broad, top-down strokes by C-Suite executives. Decisions that create energy security and resilience depend on the answers to location-dependent questions:
- Where is extreme weather and planetary change creating risk and opportunity for my physical assets, critical infrastructure, and supply chains?Where are electricity grids reliable and affordable?
- Where is my demand for energy changing?
- Where can electrification decarbonize operations?
- Where should we invest behind the meter?
Companies that harness Spatial Finance methods can create advantages that unlock growth in an increasingly energy-constrained world. This means combining geospatial Earth Observation (EO) data with artificial intelligence (AI), prescriptive analytics, policy analysis, and financing strategies to determine the most efficient capital allocation that can secure reliable and affordable sources of energy.
Defined: Spatial Finance
Spatial Finance integrates planetary data – information tied to specific locations on the Earth's surface – with financial and policy analyses, enabling organizations to quantify both hazard impacts and transition exposures at the asset level. The result is detailed, location-specific knowledge of where and how risk concentrates, and where capital can be deployed with confidence.
Physical and transition risk are colliding
Two forces are tightening energy security constraints at once.
In the context of energy, physical risk can mean drought that cuts hydropower capacity in the West, heat waves that force thermal plants to reduce operations, or storms that knock out electricity transmission and distribution infrastructure. Transition risk is increasingly messy. Recent examples include policy reversals on clean energy incentives, cancelled utility-scale offshore wind projects, oil and gas price spikes driven by geopolitical conflicts abroad, and transmission corridors stalled by state-level opposition, to name a few.
The interplay between physical and transition risk can amplify the financial impacts on operations and supply chains. For instance, retailers spend years siting, designing, and building new multi-million-dollar facilities. Yet disruptions to power supply and price volatility can appear within months due to the speed and scale of data center deployments and policy change.
The only way to get ahead of these exogenous forces is to optimize for energy security and resilience by examining the unique context at the location where an asset sits.
Understanding how physical and transition risks interact at specific locations is what helps companies allocate capital wisely and maintain affordable and reliable energy long term.
The buy-versus-build problem
Historically, power analysis was an afterthought in site selection – electricity was simply available at a predictable rate from the local utility (in most situations).
Buying electricity from the grid remains the cheapest option for large commercial and industrial (C&I) customers much of the time. However, utilities can no longer guarantee access to reliable power in all jurisdictions, especially as demand increases.
Net new electricity generation infrastructure can face years-long permitting and interconnection queues. Planetary change compounds the problem from the other direction, as fiercer storms, hurricanes, and ice events are damaging the physical assets that move electricity, driving a nearly 80% rise in major weather-related outages over the past decade. At the same time, AI, building and fleet electrification, reshoring, and automation compete for electrons, making grid-sourced energy less reliable in many regions.
So, when do you keep buying from your utility, and when do you bring your own capacity? For commercial and industrial customers, the cheapest sources of electricity are not always the same as the most secure. Offsite and/or community-scale energy and behind the meter solutions (i.e., distributed generation, storage, and microgrids) can – in the right context – buy resilience and price stability the grid can't. But it also comes with higher upfront CapEx requirements and deployment risk.
Whether this is a trade is worth making depends on the energy sources, rate structures, available incentives, and physical and transition exposures at an exact site. That’s why the analysis must start with the physical location of an asset.
Why Spatial Finance?
Pure spreadsheet-driven strategy helps decision makers allocate capital, but it can miss unique, location-specific context and drivers. It also can miss the important opportunity to create a visual narrative for C-level decision makers.
Spatial Finance can directly, and credibly, tie financial risk and opportunity to a company’s physical assets, critical infrastructure, and supply chain. This allows executives to start seeing the value of each investment – site by site, asset by asset, region by region – which can move decision makers more quickly from discussion to capital allocation.
The economic case for change shifts materially when a business can see the true cost of doing business at an asset level.
We saw exactly this with one of our retail clients. Our work involved a multi-layer geospatial analysis of where high-potential solar and storage systems could be deployed across the portfolio. The leadership shift happened when target real estate sites were mapped against location-specific energy supply and price constraints, projected changes in heating and cooling days, and estimated electricity supply and price volatility over time. Capital was allocated when it became clear – visually – why certain locations justified significantly more CapEx for energy security and resilience investments.
A few corporate energy security strategies to consider, when applied to the right locations
There is no universal playbook for corporate energy security. The right mix depends on what's available, what's economically viable, what risk each company is trying to mitigate, and their growth goals. That said, here are a few energy strategies to consider beyond relying on grid-procured electrons:
Energy efficiency should always be the “first fuel.” Every kilowatt-hour you don't use is a kilowatt-hour of supply risk you no longer carry. On a constrained grid, demand reduction is one of most capital-efficient strategies available. The catch is that saving energy does not guarantee power in a time of need. This is why investments in energy supply and storage are still required.
Strategic siting may be the highest-leverage strategy for any company still growing. Choosing where to build based on a clear understanding of each location's energy security profile, including grid reliability, renewable resources, and the local policy environment, keeps long-term capital exposure down.
Behind-the-meter solar and storage can be accessible for companies with owned or long-leased real estate with significant physical footprints. Paired systems can be deployed in 1 to 3 years and deliver cost stability, outage resilience, and insulation from electricity rate volatility. However, the economics vary by location, and the CapEx can be high, so the case must be made site by site.
Offsite and community-scale renewables extend the playbook beyond your own footprint. Where rooftops and parking lots can't host enough generation, companies can secure supply through community solar offtake, an offsite or virtual power purchase agreement. Or, for those with capital and tax capacity, direct equity or tax-equity co-investment in a project.
The deepest commitment, co-investment, can return a federal tax credit and a share of generation while adding new capacity to the grid; Walmart and VF Corporation have both done this at scale. But availability is location-specific, as community-scale programs exist only in enabling-policy states, and federal incentives for solar and wind step down sharply after 2027 (but, energy storage incentives remain into the 2030s). Which approach makes sense, and where, is a timeline and geospatial question before a financial one.
Energy efficiency should always be the “first fuel.” Every kilowatt-hour you don't use is a kilowatt-hour of supply risk you no longer carry. On a constrained grid, demand reduction is one of most capital-efficient strategies available. The catch is that saving energy does not guarantee power in a time of need. This is why investments in energy supply and storage are still required.
Strategic siting may be the highest-leverage strategy for any company still growing. Choosing where to build based on a clear understanding of each location's energy security profile, including grid reliability, renewable resources, and the local policy environment, keeps long-term capital exposure down.
Behind-the-meter solar and storage can be accessible for companies with owned or long-leased real estate with significant physical footprints. Paired systems can be deployed in 1 to 3 years and deliver cost stability, outage resilience, and insulation from electricity rate volatility. However, the economics vary by location, and the CapEx can be high, so the case must be made site by site.
Offsite and community-scale renewables extend the playbook beyond your own footprint. Where rooftops and parking lots can't host enough generation, companies can secure supply through community solar offtake, an offsite or virtual power purchase agreement. Or, for those with capital and tax capacity, direct equity or tax-equity co-investment in a project.
The deepest commitment, co-investment, can return a federal tax credit and a share of generation while adding new capacity to the grid; Walmart and VF Corporation have both done this at scale. But availability is location-specific, as community-scale programs exist only in enabling-policy states, and federal incentives for solar and wind step down sharply after 2027 (but, energy storage incentives remain into the 2030s). Which approach makes sense, and where, is a timeline and geospatial question before a financial one.
Regardless of the mix of strategies, each demands location-specific analysis to find where the business case makes the most sense.
Spatial Finance as a competitive advantage
The only way to understand the tradeoffs that define energy security – behind the meter versus procurement, build here versus there – is to combine geospatial, financial, and policy analysis at each individual site. The answer is always location specific.
Spatial Finance requires a different approach than most energy, sustainability, and finance teams run today. It means fusing AI and Earth Observation physical hazard data with transition risk (policy trajectories, interconnection timelines, supply chain shocks, market structure, etc.) at the exact locations where decisions get made, and translating the result into terms capital allocators can act on.
Applied correctly, Spatial Finance helps answer where, specifically, will the energy decisions we make today unlock our growth, and where will they become the thing that holds us back?
Garrett will be exploring how companies can build resilient, location-specific energy strategies in further detail at Pacific Northwest Climate Week (PNWCW) this July. We hope you can join us.