What we do

Water, nature, & agriculture

Building healthy business models and ecosystems. 

Our team, led by global water and nature expert Will Sarni, has decades of experience and has developed a vibrant ecosystem of thought leaders, innovative water and nature tech startups, investors, development banks, and Fortune 500 companies to accelerate solutions and impact on water and nature challenges.

We can help you facilitate the right connections, align action on water, nature, and agriculture with corporate strategy, and drive quantifiable business value.

Water availability, quality, and access issues can be existential to business continuity. We help you build water resilience through:

  • Business Value at Risk (VaR) assessment
  • Landscape and gap analysis
  • Narrative development
  • Target setting
  • Technology selection and due diligence
  • Commodity, physical asset, and city-level water analysis powered by SpatiaFi  
Nature_watershed resilience

Ecosystem services are seldom priced into traditional ROI models, yet businesses and economies cannot survive without them. We help you connect nature to business value through:

  • Risk and co-benefit analysis
  • Economic land use impact assessment powered by SpatiaFi
  • Regenerative agriculture strategy and prioritization
  • Novel financing mechanisms for nature and biodiversity 
Nature_nature ag

Our team is deeply embedded in global hubs and accelerators and has direct access to a global pipeline of innovative water, nature, and agriculture technologies. We can help you with:

  • Product market fit analysis
  • New market entry
  • Technology partnership development
  • Internal accelerator strategy
  • Customer acquisition  
Nature_technology

‘Wicked’ and ‘Super Wicked Problems’ such as water scarcity and biodiversity loss can’t be solved alone. Our team designs and implements cross-sector, catalytic communities that:

  • Address economic development, business growth, and ecosystem health
  • Enable commercial corporate-startup partnerships that drive innovation
  • Solve wicked challenges through creative partnerships 
Nature_catalytic communities

"I have greatly valued working with Will Sarni on our company’s water stewardship journey. The combination of his deep expertise and high-level strategic leadership has enabled us to continue innovating in this area. The combination of rigorous challenges and constructive support is hard to duplicate."

Andre Fourie, Global VP, Sustainability, AB InBev

"There are few people in the water stewardship arena who display the passion Will Sarni does for finding innovative and constructive solutions to some of the 'wicked' problems that we currently face with regards to water stress. Will brings along with him a wealth of experience and a unique, in depth, understanding of the field that I have found incredibly helpful in strengthening our water strategy. Over and above this I have valued his openness to serve as a sounding board to help think through some of the complex challenges that we face going forward."

David Grant, Global Sustainability Director, PepsiCo

"Will has consistently driven value from his unique insights and understanding of the ecology of the water industry. True Elements would not be where it is today without Will’s stewardship and thoughtful engagement. His demonstrated passion for the future of the industry provides hope that we can all do better in protecting our most precious resource for future generations. It has been nothing but a pleasure to have Will as a valued member of the True Elements team."

Kim Patrick Kobza, CEO, True Elements

Strategic partnerships

Beyond checking the box

Build integrated water, nature, and agriculture strategies that drive business value, boost long-term resilience, and unlock competitive advantage in a changing world.

Work with us